Sony Ericsson is now beginning to focus on mass market to market, offers two Zylo walkman phone and Spiro. Mobile middle category is supported by a variety of standard applications Walkman phone, as well as supporting applications such as access to global social networks, like facebook. Access to social networking can be done with one touch. Like other Walkman phones, the duo music phone also features TrackID which offers its users find information on the song with just input the name of the band or artist name. Track ID became one of the popular features. Sony Ericsson claims in the year 2009 recorded 129 million searches using the Track ID song files.
Marketing Manager of Sony Ericsson, Jenny Maltesson stated that the need for mobile music in the world is still very large. ''The presence of two phones to meet those needs and reach a wider audience anymore,''said Jenny.
Spiro is a category of entry-level Walkman phone. Has a two mega pixel digital camera, Spiro-based network technology only supports GPRS / EDGE Carrying a sliding design, Spiro has a diameter of 2.2 inches TFT screen with a depth of 262 thousand colors, 240x320 pixels. This screen is quite sufficient to enjoy photos, images or video on mobile phones.
Size 92 x 48 x 16.75 mm and weighs 90 grams, 5 MB of internal memory, storage capacity can be increased up to 16 Spiro GB with microSD. He has supported music file formats like MP3, AAC, AAC +, or eAAC +. This phone can also be used to access facebook and twitter.
For the middle segment, Sony Ericsson provides Zylo. It is a phone that has been supporting the latest networking technology, High Speed Packet Access (HSPA). Measuring 103 x 52 x 11.5 (16) mm, this phone has 260 MB of internal memory. External memory can be developed into a 16 GB with microSD support.
Weighing 115 grams phone supports various music formats, among others, MP3/AAC/AAC + / eAAC + / WMA / FLAC. It has a 3.2 megapixel camera with 2x digital zoom. Various image processing applications embedded in this phone.
Sony Ericsson claims Zylo is the latest music phones are able to present a new musical experience. This, among other things, reflected in the FLAC format support Zylo against. Many people argue FLAC is able to present music that is very qualified.
Carrying a sliding design, Zylo has a diameter of 2.6 inches TFT screen with a depth of 262 thousand colors, 240x320 inches. FM Radio mobile phone that also supports the complete email services as well as direct access to facebook, twitter and youtube this.
Sony enrich the phone with various applications developed by Google, like Google Searchs and Google Maps. Meanwhile, for connection to a PC or laptop can use Microsoft Active Sync.